There’s no doubt Apple’s January launch of ios 14 was one of the most hyped and scariest developments for digital marketers in recent memory. Many Facebook Ad fans were standing on street corners touting THE END IS NIGH signs. Not even penguins and pandas could give us sweatier palms!
Half a year later, let’s dissect what the top 8 material changes have been:
1. The Attribution window has changed. There is no more 28 day view through conversion window.
2. You can’t segment conversion data based on demographics for analysis.
3. Retargeting audience lists are no longer tracked completely.
