Catch The Fish That Got Away
Retargeting
With industry conversion rates being under 10%, it’s no secret that 90% of a website’s traffic will leave without performing a conversion.
Retargeting, otherwise known as Remarketing, is the process of targeting a user with Display, Video or Search Ads after they have left your website.
In most cases, it is a valuable way to reach those consumers who were close to converting, but may need some extra time for consideration before conversion. Why would you not serve a banner ad to someone who has abandoned their shopping cart on your website, to run off and pick up the kids from school?
