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Charity Marketing – Boosting Donations & Registrations for Heartbeat of Football

“Our charity Heartbeat of Football Foundation recently engaged Nimbull for our #MakeitRed national awareness campaign for heart disease and research. They delivered in spades and exceeded expectations driving social engagement, new connections and donations. Highly recommend them for digital campaigns where you expect results and practical/no nonsense solutions.”

Angelo M Tilocca, Director & Partnerships, Heartbeat of Football Foundation Limited.

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Goal: Heartbeat of Football (HoF), a not-for-profit organisation founded by media personality Andrew Paschalidis, who is also the CEO, aims to promote healthy hearts in sports. HoF seeks to generate awareness, educate players, participants, and the community, and take preventive measures to minimise health risks through simple screening checks. Additionally, HoF ensures that sporting fields across Australia are equipped with “rescue-ready” defibrillators to act swiftly in emergencies.

Channel: Meta Ads (Facebook / Instagram).

Results: Our Meta Ads campaign for Heartbeat of Football delivered outstanding results, generating donations, sign-ups, and email clicks, significantly boosting support for their mission. Our #MakeItRed campaign achieved impressive awareness within a $1k budget, with the ad displayed over 81,000 times, driving dozens of soccer club event registrations and thousands of dollars in donations.

Heartbeat of Football also have a free Google Grant account, which wasn’t spending. In the first month of Nimbull optimising the account, we we’re able to spend $800 in just one month, and continued scaling from there.

This exceptional performance highlights our commitment to delivering impactful and effective campaigns for our Charity and Not For Profit clients.

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