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Point of Views, White Papers and Analysis

Michael Verghios – Guest Blogger on Microsoft Bing

To see this blog visit Bing

In summary:

Over the last 12 months, Spreets has worked with, Nimbull to aggressively scale into channels beyond Google AdWords.

Their primary aim is to connect shoppers with the best deals from around the web – aggregating deals from over 50 partner websites. 

Bing was included in the latter half of 2014, and produced some amazing results.

In its initial 18 day period, BING achieved the following results:

–       33% lower CPA than Google.

–       47% lower AVG CPC than Google.

Owen Reynolds, Marketing Manager for Spreets believes its only early days – “We look forward to exploring more opportunities with Bing throughout 2015, including advanced custom features like demographic bidding.”

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