Skip to content Skip to sidebar Skip to footer

Point of Views, White Papers and Analysis

#-9860 – Tweets Growing to 10000 Character Limit?

Top 3 uses of 10,000 character tweets:

1) Malcolm Turnbull can finally make a point
2) Full Kanye rant
3) 13 year old girl JB love declarations

Twitter is now considering increasing its character limit from 140 to 10000, in a bid to stay relevant and reinvigorate it’s stagnating growth.

This comes in a climate where it’s user base of 300 mill has been surpassed by Facebook’s Instagram product, now 400 mill. Many believe Snapchat’s user base is now close to 200 million, which is explosive growth from a company still in its infancy. No doubt Twitter would view both of these as very credible threats.

It’s no secret that about half of all tweets are entertainment, celebrity and music related. Recently, celebrities have flocked to the Snapchat service.

Many share over 30 “stories” a day e.g. Omarion, DJ Khaled and Ariana Grande, and have amassed almost cult like followings.

Most followed Celebrities on Snapchat

The age old conundrum now presents itself to the Twitter board – abandon core values (forcing the net to be curt) vs diversifying to stay alive. Negative growth is essentially synonymous with a slow painful death in the life of the average Internet giant.

Twitter will likely pursue some sort of character increase. The volume of people posting screen grabs of text as images as a work around points to the utility many users crave, especially on the journalistic side of the product.

For now, you will have to accept that annoying “-9860” message next time you try to publish your utterly genius manifesto on Twitter.

Snapchat and the Currency of Privacy

Snapchat recently got people’s knickers in a knot when they cast some doubt over how they plan to use pictures of your knickers moving forward.

They are making some serious advancements to their monetisation strategy like “paid replays”, and insist its necessary to update both their terms of service and privacy policy in the process.

Not since the Ashley Madison leak have so many people sweated over an online key stroke.

Its clearly infuriated some high profile snappers and tweeters:

Also, it appears the general population is very concerned, with searches for “snapchat privacy” spiking greatly around late Oct, according to Google Trends.

Snapchat quickly put people at rest with their latest blog entry which basically summarizes:

– everything still gets deleted from their servers after viewing or expiring
– they reserve the right to use your “live stories” in packages they promote etc.

So it seems the coast is clear, even despite such harsh language within their terms and conditions as “But you grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed)”.

I’m sure anyone with half a brain will accept that the old adage of “nothing is private online” still applies here.

The bigger picture of course is that Snapchat didn’t turn down 4 billion from Google to help tackle the decay of privacy online. They will be pushing hard into an advertising platform that can yield real profits from advertisers craving their video heavy, mobile only, millennial user base.

As the pressure mounds to show financial progress, think Twitter float and financial disappointment, they will invariably be forced to make some hard decisions about user data and what is shared with advertisers. So the next time you’re thinking your knickers look great in 2 seconds of expiring video, you may want to hit that privacy policy bookmark first. Way to kill the mood.

Mobilegeddon? Not Exactly

As many of you may know by now, there was a recent buzz surrounding the up date to Googles Search algorithm, which was set to put more emphasis on mobile friendly sites. 

So what actually happened following the update?

While there has not been a doomsday impact like some suggested, strong evidence has come in showing that up to 5% of results on mobile differed from desktop searches. 

The update does not necessarily mean websites will completely drop off because they are not mobile friendly e.g. a small business may still be a relevant search but lack the resources to add mobile friendliness.

It is however, a small indication of bigger changes further changes down the track, as more websites integrate mobile friendliness into their website.

For more insight, check out this recent webmasters hangout, where Google’s John Mueller weighed in on the update.  

About Michael Verghios

Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims:

WE DO SEARCH MARKETING FOR SEARCH ENGINES.

WE DO SOCIAL FOR THE BIGGEST SOCIAL EVENTS.

WE BRING COMMERCE TO THE BIGGEST E-COMMERCE SITES.

WE’RE A BIG DEAL TO THE BIGGEST DEAL SITES.

Google Policy Update: Verify your phone number to prevent losing your call and location extensions!

If you have not heard, Google Adwords will be updating their policy on June 2nd 2015. For advertisers, this means all phone numbers in ads must be verified as the phone number for the respective business in the ad.  If you fail to verify, your call and location extensions with phone numbers will be disapproved.

To avoid losing your ad extensions and key sources of leads, ensure you verify using any of these three methods:

  1. Ensure the phone number used in your extension appears in text on the website featured in your ad. 
  2. Link your Google Webmaster Tools and Adwords accounts. 
  3. Add your unique Adwords conversion tracking code snippet to the landing page featured in your ad. 

You can confirm which ads require verification.  To confirm:

About Michael Verghios

Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims:

  1. Go to the “Call extensions” or “Location extensions” view of the Ad extensions tab.
  2. Phone numbers requiring verification will appear with an “unverified” or “unverified phone” notation.

WE DO SEARCH MARKETING FOR SEARCH ENGINES.

WE DO SOCIAL FOR THE BIGGEST SOCIAL EVENTS.

WE BRING COMMERCE TO THE BIGGEST E-COMMERCE SITES.

WE’RE A BIG DEAL TO THE BIGGEST DEAL SITES.

Michael Verghios – Guest Blogger on Microsoft Bing

To see this blog visit Bing

In summary:

Over the last 12 months, Spreets has worked with, Nimbull to aggressively scale into channels beyond Google AdWords.

Their primary aim is to connect shoppers with the best deals from around the web – aggregating deals from over 50 partner websites. 

Bing was included in the latter half of 2014, and produced some amazing results.

In its initial 18 day period, BING achieved the following results:

–       33% lower CPA than Google.

–       47% lower AVG CPC than Google.

Owen Reynolds, Marketing Manager for Spreets believes its only early days – “We look forward to exploring more opportunities with Bing throughout 2015, including advanced custom features like demographic bidding.”

How to Evaluate an SEO Campaign?

Option 1:

Use an agency to produce an audit that will outline every opportunity and issue. This will assess over 50 individual factors. It will also give you a way to project manage implementation, and leverage all your other digital channels e.g content produced for social media.

Option 2:

Do it yourself SEO. If you are DIY, then at least touch upon the top 5 things to do in each of the core areas – content, technical, connections, devices etc 

Using a great tool like WEBCEO, MOZ or Advanced Web Ranking can give you a head start here. 

Using a free tool like feedthebot.com, Google Page Insights or Open SEO Stats can give you some great thought starters also.

About Michael Verghios

Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims:

WE DO SEARCH MARKETING FOR SEARCH ENGINES.

WE DO SOCIAL FOR THE BIGGEST SOCIAL EVENTS.

WE BRING COMMERCE TO THE BIGGEST E-COMMERCE SITES.

WE’RE A BIG DEAL TO THE BIGGEST DEAL SITES.

Is your Google Shopping going to fail on May 4?

For businesses that rely on Google Shopping, its essential to understand the changes Google will be making. From 4th of May 2015, merchants will be required to 
provide shipping information for products targeting Google Shopping Australia. If 
your products do not provide these details, they may not be listed.

Don’t risk it: Avoid loosing a valuable source of Ecommerce by following these steps:

1) Review the impacted items by these changes in the items section of the Diagnostics Tab of your Google Merchant Center.  
2) Add Shipping information.

To add information at the account level:

1) Sign into your Merchant Center account and click Settings.
2) Click the Shipping tab link. To change the target country, click the drop down in the upper right corner.
3) To add a new shipping method, select + Shipping Method.
3) In the “Shipping method name” box, enter a name for the shipping method you’re going to create.   
4) Choose from one of the four available methods: Single rate, Rate table, Carrier-calculated rates (US only), or Rules.
5) Configure your shipping method.

For more details.

You can set shipping at the item level, learn more here.

About Michael Verghios

Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims:

WE DO SEARCH MARKETING FOR SEARCH ENGINES.

WE DO SOCIAL FOR THE BIGGEST SOCIAL EVENTS.

WE BRING COMMERCE TO THE BIGGEST E-COMMERCE SITES.

WE’RE A BIG DEAL TO THE BIGGEST DEAL SITES.

Is Your Website Ready for Google’s Next Algorithm Update?

There is less than a day left until the Google Algorithm Update and if your website is not optimised for mobile, you could see a drop in your search rankings. Google’s update will officially take place tomorrow April 21st 2015, so there is still some time for you to ensure your website is mobile friendly!

Google will be evaluating a websites mobile friendliness on:

  • Content that limits zoom – make sure your text is big enough so the user does not have to zoom.
  • Content that limits scroll – ensure content isn’t wider than the screen so the user does not have to scroll left and right.  
  • Content that is spaced well – keep links spaced so that user fingers don’t get in the way.

You can check to see if your website is optimised for mobile here.

Michael Verghios on ABC News Radio – Google Anti-trust

Michael Verghios on ABC radio discussing how Google’s anti-trust battle in EU will affect consumers and advertisers – especially around products like Google Shopping.

Australia’s competition watchdog says it will wait for the outcome of a European Union investigation into Google before deciding whether take its own legal action against the tech giant.

The EU’s competition regulator has accused the company of distorting internet search results to steer users towards its own online shopping service.

Get the full story here

Google Maps April Fools Prank – Google Pac-Man!

Google strikes again in 2015 with a hilarious April Fool’s prank. 

Google Maps with Pac-Man, now you finally have a fun way of getting around your over congested city! Why walk or drive when you can run from ghosts while you eat precious goodies!

Nice clean fun in 2015. In 2014 Google announced Google Adbirds. It was a fictitious ad format that took your campaign to new heights by placing ads on real birds. What was your favorite Google April Fools Day prank

Here is Pac-Man on Sydney’s George Street.

Here’s some fun ways to get more out of the game.

1) Turn sound on!

2) Turn it up loud, and move next to your “favourite” co worker.

3) Pick a city like Manhattan or Melbourne that’s a grid – you have found Pacman utopia!

4) For any bosses out there, accept that productivity is plummeting across the globe today!

Post your highest score in the section below!

The Greatest Smartphone Ever Made – THE OMNIPHONE

April Fools, but wouldn’t it be sweet to have a phone that could do all this!

How would you like a phone that had:

  •  Shatterproof touchscreen
  • Dual operating systems. Choose between Android and IOS
  • Native Solar Charge. No extra adapters required
  • Totally wireless charging (in your pocket)
  • Hologram and wall projection, no more scrolling on small screens
  • Waterproof – DEPTH: 660 Feet
  • 1 week battery life, with 3 year guarantee on battery life or phone is replaced.

Enter the OMNIPHONE. The world’s largest phone manufacturers have partnered to make it a reality. The partnership is considered similar to the Search Engine schema.org project, or numerous car manufacturers teaming up for advanced models e.g the BMW-Toyota Supra Project http://jalopnik.com/hell-yes-the-bmw-toyota-supra-is-really-happening-1655681458

1000 prototypes for world wide BETA testing are being released in Q2. This amazing concept phone can and should reach mass production for the betterment of human kind!

Nimbull’s partnership with the Tech giants mean we are able to offer one BETA concept phone. Contact us to apply as a tester.

Please share this article to show the OEMs we want it mass produced, and in pockets around the world.

Ad Extensions 101: Get the most out of your search campaign!

Ad extensions essentially is Google’s way of giving you additional real estate on your Search ads allowing you to flaunt your business in other means to potential clients. It’s been found they don’t only increase the visibility of our search ads, but they increase click-through-rates to your website – meaning a better return-on-investment. There is no additional cost for using ad extensions, your ads will continue at the usual cost-per-click basis. Ad extensions include

1) CALL EXTENSIONS: Encourage calls to your business by showing your phone number on your ad, making it easy for people to call you on the go.

2) CALLOUT EXTENSIONS: An additional descriptive text associated with your ad to help people learn more about what you have to offer. 

3) LOCATIONS EXTENSIONS: Show your business address, phone number, and a map marker with your ad text. 

4) REVIEW EXTENSIONS: Showcase positive, third-party reviews from reputable sources. 

5) SITELINK EXTENSIONS: Add links to specific pages on your website to help navigate people to find what they’re looking for.

6) APPS EXTENSIONS: A link below your ad text that sends people to the app store or a link to begin downloading your company app. 

ad:tech 2015 – Nimbull Presents Multi Channel Marketing

Nimbull is very grateful for having the opportunity to co present “360 Digital Marketing. How One Channel Fuels the Next”, together with one of our favourite clients on stage – Kopi Nadarajah from HealthcareLink.com.au. During the 30 minute slot, we covered real world examples of how to use fast moving data between channels to power your entire program. It delved deeply into why a multichannel digital marketing campaign is the only way to ensure you are active at all stages of the consumer journey.  Link to presentation: http://www.slideshare.net/Nimbull/360-digital-marketing-nimbull We received lots of positive feedback from other delegates, and thoroughly enjoyed other speeches in the “collecting” track. 

Michael Verghios Nimbull and Kopi Nadarajah HealthcareLink at ad:tech

Notably, these included:

Australia Post – “we blew everything up 3 years ago, now we actually listen to consumers”

Cancer Council and SOAP – they are making great inroads in stopping sun damage and melanomas through their Gen X/Y focused “pretty shady campaign”.

Ozforex – “search powers everything”. Their company growth follows search investment in a linear fashion.

Here are some more photos from ad:tech day 1

Michael Verghios, Maurice Thach Nimbull and Kopi Nadarajah HealthcareLink at ad:tech

Vanessa Tsang and Maurice Thach Nimbull

Social Media Marketing: How Well Do You Know Your Audience?

If you are going to pursue a social media branding strategy, there are some fundamental insights that you need to have of your audience. If you get this wrong, or start creating content and running campaigns without understanding your target audience you are behind the ball from the get go. Put your company in a position of advantage by answering these key questions.

1.    What are the demographics of your audience?

There are a few questions you need to answer about your audience’s demographics:

What age is your audience?

Is there a gender you should be targeting?

Is your audience clustered geographically? 

Key Takeaway: You should create a digital profile of your customer at the very least understand their interests, age and gender profile.

2. What social media platforms does your audience most engage with?

It is important to understand the difference in social platforms – For example, Pinterest and Instagram are great for a business operating in the fashion industry, but these platforms don’t offer the same benefits for a company that specialises in Tax and Accounting Software.

Key Takeaway: You need to have a good understanding of what platforms your audience is most active on, more importantly, understand that not all social platforms are the same – learn to leverage the correct mix of channels that maximises social engagement.

 3.    When is your audience the most active on social media?

Time of day is a critical component of every social strategy. If the content you are distributing is not when your audience is online, it will get lost in the feed – this results in low engagement and low overall reach.

Key Takeaway: By performing a time-of-day analysis on your different social platforms, you can easily increase overall engagement significantly simply by changing the time you distribute your content.

4. What content does your audience prefer?

Does your audience prefer to consume information through infographics?

Do they engage most with industry related articles?

Do Meme’s receive the highest engagement typically?

Understanding what content your customers prefer is important. It’s also important to note that different social channels leverage different content types – Twitter is predominately text based, Pinterest and Instagram both are suited to images and video.

Key Takeaway: These are some key questions that provide a lot of guidance into what type of content you should be creating. Obviously there needs to be some variety, however it’s important to prioritise content that your audience engages with the most, on each respected channel. There is a big difference between a simple status post, and a visually appealing infographic.

5. What type of connected device do they use (mobile, desktop, tablet or other)?

Is your product a high involvement purchase? Maybe your audience will predominately be using a desktop computer/laptop to research. On the other hand, maybe your brand building efforts are better suited to mobile devices, as your audience is engaging with your content on their commute to and from work.

Key Takeaway: Own, analyse and understand your actively engaged audiences across all devices to better deliver your content.

Alibaba Launches in Australia

Don’t let the kebab shop name fool you, Alibaba is one of the biggest businesses in the world.

The China giant has gone south for the winter, finally launching in Australia.

Ebay and Amazon, look out

Advertisers will be itching to get amongst the 120 million people shopping on Alibaba sites every day, including Taobao and Tmall.

Paid advertising on Alibaba in Australia does exist. The process is similar to Google’s AdWords.

Other than keyword driven ads, there are display opportunities e.g. sections in the homepage which have big pictures of product information and discounts. You need to be a Taobao merchant to buy ads.

With Taobao being China’s second biggest internet player (after Baidu), strong adoption in Australia is a very good possibility.

Ask Nimbull about how you can get in early and make the most of any early adopter advantage in Australia.

Paid Twitter Advertising Now Available in Australia Without $15k Minimum Spend

Earlier this week Twitter released its “self service” model in the Australian market. This effectively means that anyone can now use the interface to create Twitter promoted tweets, promoted accounts and promoted trends campaigns, without the $15K minimum spend. A credit card can be used for payment.

On Wednesday, Nimbull attended “Twitter Academy”, an event in Sydney, Surry Hills where Twitter gave an update on their latest features and case studies.

Twitter Cupcake @ Twitter Academy

Some key takeaways from this invite only event include: 

  1. Promoted tweets – tweets that include images, videos and more can be used to engage people and have them perform a specific action e.g click through to your site.
  2. Promoted accounts – boost your followers by advertising in relevant twitter feeds.
  3. Promoted trends – For 8k a month, you can have your twitter handle show in the “trends” section of a users page. This is very high exposure. 
  4. Targeting options are great, and are a mix of adwords and facebook style settings. Marketers can set their campaigns to target users by over 300 interest categories, thousands of keywords (adwords import!), and also other twitter handles e.g competitor handles.
  5. Great advertisers to draw inspiration – coldrock, snowgum.
  6. Twitter analytics now available directly from Twitter at analytics.twitter.com
  7. The two most important things to remember about Twitter are “its all about moments”, and “always be authentic and humanise”.
  8. Often, short tweets under 90 chars are the most effective. Use of images are key. 

For further information on Twitter paid ads or account setup, please don’t hesitate to reach out to Nimbull Digital Marketing.

Facebook Launches Atlas – Titanic News For Advertisers!

Remember Atlas from like 10 years ago?

Well Microsoft sold it to Facebook. They sat on it for a while, but are now going to shake up the adserving/network space, striking fear into the hearts of competitors like Google, AOL, Adobe and more.

What’s unique about the offering ?

Facebook will not force you to buy Facebook ads as part of using Atlas. Rather, they will let you facilitate display buys on websites across the web, and layer in Facebook related data to get better ROI and reach more relevant audiences. It also keeps Google on their toes. Despite most revenue still being attributed to Adwords, Google will have to continue to focus on innovation for the full suite of Double Click Display products, to keep Atlas at bay. It’s already being revealed Altas’ reach will be just as good as competing products. What’s more, it also decreases reliance on the traditional cookie. A users Facebook login, when logged in across devices, can be used to identify when and where they are active and attribute sales back to a particular click.

Privacy Concerns

Consumers are more or less used to (or oblivious) to being marketed or remarketed to based on websites they have visited. Layering in Facebook usage patterns will take behavioural targeting across the web to a whole new level, particularly in markets outside of China where Facebook penetration exceeds 70% in most cases. Facebook insists that this data will be anonymised when passed on to publishers and advertisers. At the end of the day, the use of Facebook data is no more invasive than Google’s push over the last few years to put everyone on a single profile across YouTube, Gmail and every other property, and then use that data to serve ads e.g. serving you Google Display Network ads alongside Gmail based on who your email is from, not from, or keywords within it.

Alibaba – How It Dwarfs the Other Big Players & Why You Should Care

Alibaba just listed its cayman island holding company on the NYSE. Did you get your warm slice of China’s eCommerce future? Its shares closed significantly above their initial price on the New York Stock Exchange (NYSE) on Friday, a sign of the excitement surrounding the Chinese internet giant.

Here’s just some of the ways it’s bigger than other internet giants – which may surprise you!

– More than 100 million shares were traded in the minutes after the stock was launched – more than Twitter.

– Alibaba is now valued at $231.4bn – making it significantly larger than Amazon and Facebook.

– Alibaba operates a series of online marketplaces in China and elsewhere, handling more transactions than Amazon and eBay combined.

– It’s almost as big as Walmart for gods sake!

– It’s even got Jack Ma – an Asian Steve Jobs who’s got the cult following without the megalomaniac traits.

– Some believe Alibaba’s Chinese Govt censorship obligations and control are slightly less stringent than China’s other Internet giant, Baidu, making it more expandable.

Why You Should Care? – Growth Potential.

It is responsible for more than 80% of online eCommerce in China.

Already, the country is home to the largest population of internet users on the planet – and most estimates say that only half of China’s 1.3 billion residents have signed online. This is in the backdrop of Twitter and Facebook experiencing user growth slow down.

2014 SEO Ranking Factors

One of the biggest challenges any website owner faces is keeping their website Search Engine Friendly & Optimised. Google’s rapid fire of algorithm updates has spanned every denomination of the animal kingdom

We exist in a post penguin, panda, pigeon, hummingbird world. If you want free tickets to the zoo, don’t draw monkeys, make friends with the Zoo Keeper.

Now more than ever, its important to view all SEO activities through a single lens – would Google see this as a relevancy factor for the user?

SearchMetrics recently released their largest study to determine what key factors influence SEO rankings. It seems there have been significant changes since 2013, where social dominated with 7 out of the top 8 ranking factors.

This year, USER SIGNALS and the importance of CONTENT established that they are no longer just contributors, but rather the main focus of SEO.

Click the image to see the full graphic

The study stressed the importance of having valuable content built amongst a webpages title, description, body, H1, H2 title tags and so on, with the right balance of quality keywords.

Other large players within content include factors such as:

  1. Sitespeed
  2. Position of keyword in title (character)
  3. Length of URL
  4. Position of keyword in title (word)

On the USER SIGNALS side – it seems logical that Google prefers sites that achieve high “time on site”, “page views”, and low “bounce rates”. This dovetails perfectly with conversion rate optimisation – one of the hottest digital services offered in 2014, which can boost ROI on pages exponentially.

Interestingly, social signals had a slight decrease in the study year over year. Google’s team of 100s of PHDs may have realised that content and user signals are less “gameable”, and a stronger representation of user intent and satisfaction. 

AdWords Match Type Changes: Close Variant Matching

Google implemented close variant matching to phrase and exact match keywords.

WHAT’S CHANGING?

– From late September, Adwords advertisers will no longer have the ability to de-select close variants.

– Therefore, all campaigns will now include these close variants which include misspellings and plurals, regardless of match types.

– Users will be exposed to ads regardless of misspellings (7% of searches contain a misspelling) and abbreviations (frequent in smartphones). 

– Advertisers will see on average 7% more clicks with (hopefully!) minimal semantic drift.

– You guessed it, Google makes more revenue. 

SO WHAT DOES THIS MEAN?

– Reduced control over keyword selection.

– Specifically, “pure” Exact and Phrase Match match types are not available.

TECHNICALLY SPEAKING

– Previously Adwords gave the option to include close variants (which was the default anyway) on Exact and Phrase match. This option is being taken away.

An example of how this change will effect campaigns can be shown using the keyword “baby clothes”. Previously, under ‘Exact Match’ with close variants off, the ad would only show for the term “baby clothes”. When the new changes come into effect, the ad will now show for ‘babby clothes’, baby clo thes’ and problematically ‘baby cloths’ (different meaning).

WHAT CAN BE DONE?

– Negative keywords are going to become even more crucial, as that will be the only way to prevent the “clothes/cloths” situation described above.

– Close attention should be paid to the Search Query Report to track actual searches.

NIMBULL RECOMMENDATION

– Nimbull does not normally switch on ‘do not include close variants’, therefore it will have very little effect on the live campaigns.

Leave a comment