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Point of Views, White Papers and Analysis

Michael Verghios on ABC News Radio – Google Anti-trust

Michael Verghios on ABC radio discussing how Google’s anti-trust battle in EU will affect consumers and advertisers – especially around products like Google Shopping.

Australia’s competition watchdog says it will wait for the outcome of a European Union investigation into Google before deciding whether take its own legal action against the tech giant.

The EU’s competition regulator has accused the company of distorting internet search results to steer users towards its own online shopping service.

Get the full story here

Google Maps April Fools Prank – Google Pac-Man!

Google strikes again in 2015 with a hilarious April Fool’s prank.

Google Maps with Pac-Man, now you finally have a fun way of getting around your over congested city! Why walk or drive when you can run from ghosts while you eat precious goodies!

Nice clean fun in 2015. In 2014 Google announced Google Adbirds. It was a fictitious ad format that took your campaign to new heights by placing ads on real birds. What was your favorite Google April Fools Day prank

Here is Pac-Man on Sydney’s George Street.

Here’s some fun ways to get more out of the game.

1) Turn sound on!

2) Turn it up loud, and move next to your “favourite” co worker.

3) Pick a city like Manhattan or Melbourne that’s a grid – you have found Pacman utopia!

4) For any bosses out there, accept that productivity is plummeting across the globe today!

Post your highest score in the section below!

The Greatest Smartphone Ever Made – THE OMNIPHONE

April Fools, but wouldn’t it be sweet to have a phone that could do all this!

How would you like a phone that had:

  •  Shatterproof touchscreen
  • Dual operating systems. Choose between Android and IOS
  • Native Solar Charge. No extra adapters required
  • Totally wireless charging (in your pocket)
  • Hologram and wall projection, no more scrolling on small screens
  • Waterproof – DEPTH: 660 Feet
  • 1 week battery life, with 3 year guarantee on battery life or phone is replaced.

Enter the OMNIPHONE. The world’s largest phone manufacturers have partnered to make it a reality. The partnership is considered similar to the Search Engine schema.org project, or numerous car manufacturers teaming up for advanced models e.g the BMW-Toyota Supra Project http://jalopnik.com/hell-yes-the-bmw-toyota-supra-is-really-happening-1655681458

1000 prototypes for world wide BETA testing are being released in Q2. This amazing concept phone can and should reach mass production for the betterment of human kind!

Nimbull’s partnership with the Tech giants mean we are able to offer one BETA concept phone. Contact us to apply as a tester.

Please share this article to show the OEMs we want it mass produced, and in pockets around the world.

Ad Extensions 101: Get the most out of your search campaign!

Ad extensions essentially is Google’s way of giving you additional real estate on your Search ads allowing you to flaunt your business in other means to potential clients. It’s been found they don’t only increase the visibility of our search ads, but they increase click-through-rates to your website – meaning a better return-on-investment. There is no additional cost for using ad extensions, your ads will continue at the usual cost-per-click basis. Ad extensions include:

1) CALL EXTENSIONS: Encourage calls to your business by showing your phone number on your ad, making it easy for people to call you on the go.

2) CALLOUT EXTENSIONS: An additional descriptive text associated with your ad to help people learn more about what you have to offer. 

3) LOCATIONS EXTENSIONS: Show your business address, phone number, and a map marker with your ad text. 

4) REVIEW EXTENSIONS: Showcase positive, third-party reviews from reputable sources. 

5) SITELINK EXTENSIONS: Add links to specific pages on your website to help navigate people to find what they’re looking for.

6) APPS EXTENSIONS: A link below your ad text that sends people to the app store or a link to begin downloading your company app. 

ad:tech 2015 – Nimbull Presents Multi Channel Marketing

Nimbull is very grateful for having the opportunity to co present “360 Digital Marketing. How One Channel Fuels the Next”, together with one of our favourite clients on stage – Kopi Nadarajah from HealthcareLink.com.au. During the 30 minute slot, we covered real world examples of how to use fast moving data between channels to power your entire program. It delved deeply into why a multichannel digital marketing campaign is the only way to ensure you are active at all stages of the consumer journey.  Link to presentation: http://www.slideshare.net/Nimbull/360-digital-marketing-nimbull We received lots of positive feedback from other delegates, and thoroughly enjoyed other speeches in the “collecting” track. 

Michael Verghios Nimbull and Kopi Nadarajah HealthcareLink at ad:tech

Notably, these included:

Australia Post – “we blew everything up 3 years ago, now we actually listen to consumers”

Cancer Council and SOAP – they are making great inroads in stopping sun damage and melanomas through their Gen X/Y focused “pretty shady campaign”.

Ozforex – “search powers everything”. Their company growth follows search investment in a linear fashion.

Here are some more photos from ad:tech day 1

Michael Verghios, Maurice Thach Nimbull and Kopi Nadarajah HealthcareLink at ad:tech

Vanessa Tsang and Maurice Thach Nimbull

Social Media Marketing: How Well Do You Know Your Audience?

If you are going to pursue a social media branding strategy, there are some fundamental insights that you need to have of your audience. If you get this wrong, or start creating content and running campaigns without understanding your target audience you are behind the ball from the get go. Put your company in a position of advantage by answering these key questions.

1.    What are the demographics of your audience?

There are a few questions you need to answer about your audience’s demographics:

What age is your audience?

Is there a gender you should be targeting?

Is your audience clustered geographically?  

Key Takeaway: You should create a digital profile of your customer at the very least understand their interests, age and gender profile.

 2. What social media platforms does your audience most engage with?

It is important to understand the difference in social platforms – For example, Pinterest and Instagram are great for a business operating in the fashion industry, but these platforms don’t offer the same benefits for a company that specialises in Tax and Accounting Software.

Key Takeaway: You need to have a good understanding of what platforms your audience is most active on, more importantly, understand that not all social platforms are the same – learn to leverage the correct mix of channels that maximises social engagement.

 3.    When is your audience the most active on social media?

Time of day is a critical component of every social strategy. If the content you are distributing is not when your audience is online, it will get lost in the feed – this results in low engagement and low overall reach.

Key Takeaway: By performing a time-of-day analysis on your different social platforms, you can easily increase overall engagement significantly simply by changing the time you distribute your content.

 4. What content does your audience prefer?

Does your audience prefer to consume information through infographics?

Do they engage most with industry related articles?

Do Meme’s receive the highest engagement typically?

Understanding what content your customers prefer is important. It’s also important to note that different social channels leverage different content types – Twitter is predominately text based, Pinterest and Instagram both are suited to images and video.

Key Takeaway: These are some key questions that provide a lot of guidance into what type of content you should be creating. Obviously there needs to be some variety, however it’s important to prioritise content that your audience engages with the most, on each respected channel. There is a big difference between a simple status post, and a visually appealing infographic.

5. What type of connected device do they use (mobile, desktop, tablet or other)?

Is your product a high involvement purchase? Maybe your audience will predominately be using a desktop computer/laptop to research. On the other hand, maybe your brand building efforts are better suited to mobile devices, as your audience is engaging with your content on their commute to and from work.

Key Takeaway: Own, analyse and understand your actively engaged audiences across all devices to better deliver your content.

19 November 2014

Alibaba Launches in Australia

Don’t let the kebab shop name fool you, Alibaba is one of the biggest businesses in the world.

The China giant has gone south for the winter, finally launching in Australia.

Ebay and Amazon, look out. 

Advertisers will be itching to get amongst the 120 million people shopping on Alibaba sites every day, including Taobao and Tmall.

Paid advertising on Alibaba in Australia does exist. The process is similar to Google’s AdWords.

Other than keyword driven ads, there are display opportunities e.g. sections in the homepage which have big pictures of product information and discounts. You need to be a Taobao merchant to buy ads.

With Taobao being China’s second biggest internet player (after Baidu), strong adoption in Australia is a very good possibility.

Ask Nimbull about how you can get in early and make the most of any early adopter advantage in Australia.

Paid Twitter Advertising Now Available in Australia Without $15k Minimum Spend

Earlier this week Twitter released its “self service” model in the Australian market. This effectively means that anyone can now use the interface to create Twitter promoted tweets, promoted accounts and promoted trends campaigns, without the $15K minimum spend. A credit card can be used for payment.

On Wednesday, Nimbull attended “Twitter Academy”, an event in Sydney, Surry Hills where Twitter gave an update on their latest features and case studies. 

Twitter Cupcake @ Twitter Academy

Some key takeaways from this invite only event include: 

  1. Promoted tweets – tweets that include images, videos and more can be used to engage people and have them perform a specific action e.g click through to your site.
  2. Promoted accounts – boost your followers by advertising in relevant twitter feeds.
  3. Promoted trends – For 8k a month, you can have your twitter handle show in the “trends” section of a users page. This is very high exposure. 
  4. Targeting options are great, and are a mix of adwords and facebook style settings. Marketers can set their campaigns to target users by over 300 interest categories, thousands of keywords (adwords import!), and also other twitter handles e.g competitor handles.
  5. Great advertisers to draw inspiration – coldrock, snowgum.
  6. Twitter analytics now available directly from Twitter at analytics.twitter.com
  7. The two most important things to remember about Twitter are “its all about moments”, and “always be authentic and humanise”.
  8. Often, short tweets under 90 chars are the most effective. Use of images are key. 

For further information on Twitter paid ads or account setup, please don’t hesitate to reach out to Nimbull Digital Marketing.

Facebook Launches Atlas – Titanic News For Advertisers!

Remember Atlas from like 10 years ago?

Well Microsoft sold it to Facebook. They sat on it for a while, but are now going to shake up the adserving/network space, striking fear into the hearts of competitors like Google, AOL, Adobe and more.

What’s unique about the offering ?

Facebook will not force you to buy Facebook ads as part of using Atlas. Rather, they will let you facilitate display buys on websites across the web, and layer in Facebook related data to get better ROI and reach more relevant audiences. It also keeps Google on their toes. Despite most revenue still being attributed to Adwords, Google will have to continue to focus on innovation for the full suite of Double Click Display products, to keep Atlas at bay. It’s already being revealed Altas’ reach will be just as good as competing products. What’s more, it also decreases reliance on the traditional cookie. A users Facebook login, when logged in across devices, can be used to identify when and where they are active and attribute sales back to a particular click.

Privacy Concerns

Consumers are more or less used to (or oblivious) to being marketed or remarketed to based on websites they have visited. Layering in Facebook usage patterns will take behavioural targeting across the web to a whole new level, particularly in markets outside of China where Facebook penetration exceeds 70% in most cases. Facebook insists that this data will be anonymised when passed on to publishers and advertisers. At the end of the day, the use of Facebook data is no more invasive than Google’s push over the last few years to put everyone on a single profile across YouTube, Gmail and every other property, and then use that data to serve ads e.g. serving you Google Display Network ads alongside Gmail based on who your email is from, not from, or keywords within it.

Alibaba – How It Dwarfs the Other Big Players & Why You Should Care

Alibaba just listed its cayman island holding company on the NYSE. Did you get your warm slice of China’s eCommerce future? Its shares closed significantly above their initial price on the New York Stock Exchange (NYSE) on Friday, a sign of the excitement surrounding the Chinese internet giant.

Here’s just some of the ways it’s bigger than other internet giants – which may surprise you!

– More than 100 million shares were traded in the minutes after the stock was launched – more than Twitter.

– Alibaba is now valued at $231.4bn – making it significantly larger than Amazon and Facebook.

– Alibaba operates a series of online marketplaces in China and elsewhere, handling more transactions than Amazon and eBay combined.

– It’s almost as big as Walmart for gods sake!

– It’s even got Jack Ma – an Asian Steve Jobs who’s got the cult following without the megalomaniac traits.

– Some believe Alibaba’s Chinese Govt censorship obligations and control are slightly less stringent than China’s other Internet giant, Baidu, making it more expandable.

Why You Should Care? – Growth Potential.

It is responsible for more than 80% of online eCommerce in China.

2014 SEO Ranking Factors

One of the biggest challenges any website owner faces is keeping their website Search Engine Friendly & Optimised. Google’s rapid fire of algorithm updates has spanned every denomination of the animal kingdom. 

We exist in a post penguin, panda, pigeon, hummingbird world. If you want free tickets to the zoo, don’t draw monkeys, make friends with the Zoo Keeper.

Now more than ever, its important to view all SEO activities through a single lens – would Google see this as a relevancy factor for the user? 

SearchMetrics recently released their largest study to determine what key factors influence SEO rankings. It seems there have been significant changes since 2013, where social dominated with 7 out of the top 8 ranking factors.

This year, USER SIGNALS and the importance of CONTENT established that they are no longer just contributors, but rather the main focus of SEO.

Click the image to see the full graphic

The study stressed the importance of having valuable content built amongst a webpages title, description, body, H1, H2 title tags and so on, with the right balance of quality keywords.

Other large players within content include factors such as:

  1. Sitespeed
  2. Position of keyword in title (character)
  3. Length of URL
  4. Position of keyword in title (word)

On the USER SIGNALS side – it seems logical that Google prefers sites that achieve high “time on site”, “page views”, and low “bounce rates”. This dovetails perfectly with conversion rate optimisation – one of the hottest digital services offered in 2014, which can boost ROI on pages exponentially.

Interestingly, social signals had a slight decrease in the study year over year. Google’s team of 100s of PHDs may have realised that content and user signals are less “gameable”, and a stronger representation of user intent and satisfaction. 

AdWords Match Type Changes: Close Variant Matching

Google implemented close variant matching to phrase and exact match keywords. 

WHAT’S CHANGING?

– From late September, Adwords advertisers will no longer have the ability to de-select close variants. 

– Therefore, all campaigns will now include these close variants which include misspellings and plurals, regardless of match types.

– Users will be exposed to ads regardless of misspellings (7% of searches contain a misspelling) and abbreviations (frequent in smartphones). 

– Advertisers will see on average 7% more clicks with (hopefully!) minimal semantic drift.

– You guessed it, Google makes more revenue. 

SO WHAT DOES THIS MEAN?

– Reduced control over keyword selection.

– Specifically, “pure” Exact and Phrase Match match types are not available.

TECHNICALLY SPEAKING

– Previously Adwords gave the option to include close variants (which was the default anyway) on Exact and Phrase match. This option is being taken away.

An example of how this change will effect campaigns can be shown using the keyword “baby clothes”. Previously, under ‘Exact Match’ with close variants off, the ad would only show for the term “baby clothes”. When the new changes come into effect, the ad will now show for ‘babby clothes’, baby clo thes’ and problematically ‘baby cloths’ (different meaning).

WHAT CAN BE DONE?

– Negative keywords are going to become even more crucial, as that will be the only way to prevent the “clothes/cloths” situation described above.

– Close attention should be paid to the Search Query Report to track actual searches.

NIMBULL RECOMMENDATION

– Nimbull does not normally switch on ‘do not include close variants’, therefore it will have very little effect on the live campaigns.

Twitter Tries To “Wake The Sleeping Giant” With Timeline Change

Twitter tries to “wake the sleeping giant” with their newest modification to the Twitter timeline.. Read on for more.

So you spent the last 5 years perfectly curating your Twitter feed into an amazing channel of information. You may have even experimented with tools like TweetDeck, that allow you to set rules around what Tweets you see. 

Well Twitter has news for you. 

They have now officially changed the behaviour of your Twitter Timeline so that you can receive tweets from people you do not follow e.g Tweets from people your closest friends follow. 

This has stirred up a frenzy of negative response, shared on you guessed it, Twitter. 

Why would Twitter so boldy introduce a change that would quite obviously strike up a furore?

TIMELINE CHANGE – REASON 1:  ENGAGEMENT

Twitter has intricate knowledge of your passions and interests, together with usage patterns around when and what you respond to. Their algorithm could easily suggest a range of Tweets that in theory could help you discover new content and therefore boost your engagement on the platform. Guess what engagement is good for? Time on site, bounce rates and page impressions – all the necessary ingredients for a sound advertising monitisation program.

TIMELINE CHANGE – REASON 2: WAKING THE SLEEPING GIANT

Twitter boast 271 million active monthly users. It also has 4 times that amount of dormant accounts – people who joined, but abandoned as they didn’t follow enough people to make the service worth it. Those dormant users still get regular emails saying “Sorry you’ve had a hard time logging into Twitter”, or “Here’s the action you missed on Twitter”. What better way to reinvigorate those users (The Sleeping Giant) than to suggest engaging content using Twitter’s vast database of user profiled information.

The larger question remains – Would Twitter have made such a bold move before going Public? Or is the insatiable need to satisfy shareholders going to see a flurry of similar high risk manoeuvres in the months to come.

Leave us your thoughts below, and don’t hesitate to contact Nimbull Digital Marketing for any Twitter related optimisation services.

Double Your Facebook Ads ROI With These 2 Simple Reports

In this intermediate level Paid Facebook Ads “how-to”, you will learn how to rebuild campaigns based on additional reports, for some instant results.

So you’ve set up some Facebook ads to build likes and drive sales. It’s probably been a few months and you’ve noticed your cost per like and ROI flatline, or even go in a negative direction. This is often the case, as much of the key audience you selected in your configuration has already seen your ad. You are experiencing saturation, and the “frequency” Facebook is reporting is now well above 1. It only took a few weeks before everyone with an interest in “New York Holidays” has seen the competition you were promoting via Facebook Ads. Never fear! More can be done. Rebuild your campaigns and get more out of your best performing audiences, and the devices they are on.

When in the Facebook interface, click ‘View Report’.

You will need to customise these reports by going to “Edit Columns” and adding columns like “website conversion” and “cost per website conversion”.

Responder Demographics Report:

Select the responder demographics report. This report will reveal the sex, age and geography of your highest performing audiences. It is likely that you do not have a custom adset for the highest performing segment. Create this, and fund it as much as you can, while decreasing spend on lower performing segments. As you can see from the screen grab below, it is female between 45 and 55 that have the best return. This will be created as it’s own adset, with customised ad copy and image, to boost spend and therefore overall performance.

Responder demographic report.

Placement Based Metrics Report:

Select the placement report. This report will reveal where your ads have appeared for your highest performing audiences, i.e. whether they’ve appeared on our audiences newsfeed, right hand side, mobile or desktop. Facebook will often serve more to mobiles, but this may not necessarily be the best performing device, especially for ecommerce transactions.

Placement report.

Once you become an expert at looking at these segments, you may start your campaigns in a far more granular way in the first place, to make it easier to optimise as the campaigns ramp up. 

For more assistance on Facebook Ads optimisation, don’t hesitate to contact Nimbull here.  

10 Creative Ways Snapchat Could Make Money

Snapchat has recently poached Facebook senior executives in a bid to determine the best way to make money. They have their work cut out for them. They have rejected a 4 bill offer from Facebook. They will invariantly want to go down the Twitter route, trialling different revenue models before discussing IPO. Their core strength is privacy, and they are inherently tied to that strength. Privacy and advertising dollars are usually anathema, making this an exciting puzzle to watch come together in 2014/15.

1. Snapchat Extortion – Pay them top coin or they’ll make all those kinky SEXTS public.

OK ready for the real list????

1. Display Sponsored Snapchat Stories from Advertisers in the Feed. These could be very contextual given Snapchat knows your location, name, phone number etc.

2. Make Sponsored Snapchat Stories Interactive – and link back through to the advertisers app or point of purchase e.g iTunes.

3. Snapchat Premium – Make special features like “screenshot” notification, or “image effect filters” part of a paid monthly package. 

4. Snapchat Galleries – Create rich Brand destinations, similar to youtube branded channels, where a brand’s Snapchat stories would remain permanently. Allow for vanity urls like snapchat.com/cocacola. Other company info could also be presented.

5. Snapchat Competitions – Formalise an offering around competition entries. Brands could establish rules for a competition like “the funniest Snapchat sent this weekend WINS a trip to Bali”

6. Snapchat offers & Custom Tabs – Similar to Facebook Offers – allow advertisers to grant discounts and free trials based on interaction with a Snapchat Brand page or Story. 

7. Snapchat Desktop & API – Similar to instagram, create a desktop version, where Snapchatters can at least see an archive of their previous stories on a vanity url e.g snapchat.com/nimbull. This would open up a whole new opportunity to monetize that website with Display Advertising.

8. Snapchat Gaming – allow a developer API for the creation of image based games on Snapchat e.g you have 10 seconds  (the time it takes for the snap to expire), to reorder pieces of a puzzle and see the image. 

9. Snapchat Local/Live Events – Send Snapchat alerts to users smartphones as they pass a location of interest e.g record store. This could also be used by government on important days like New Years Eve, or at sporting events by Charity groups to raise money.

10. Snapchat Sponsored Friends – The current “snapchat score” is said to simply be a count of how many Snapchats you have sent and received. Snapchat can make this a much more sophisticated algorithm, based on the way people interact with your Snaps and Stories. Snapchat automatically groups the people who are your “best friends”, which is a strong indicator of how influential an individual is on Snapchat. Similar to Twitter promoted trends, a Brand could move into a users “best friends” section by paying a premium.

Google AdWords – Ad Extensions Performance Data

Google’s latest update in AdWords is their reporting conventions for our Ad Extensions.

We are now able to view the performance data of each individual extensions – whether they were the drivers of clicks and/or conversions.

Simply go to your Ad Extensions tab, select the appropriate ad extension, Segment > This Extensions vs Other and voila!

Google AdWords sitelinks extensions.

Prior to this, there was much ambiguity re. which extension had been the strongest performer. 

We were limited to knowing quite simply, whether our sitelinks, call, or review extensions worked!

However,  this is no longer the case. We now know which of our assets are working, providing us an opportunity to hone in on the performing ones and optimise.

Nimbull Partners with Indeed and Discusses Cost-Effective Solutions for Online Job Recruitment

THE STRONGEST PERFORMING CHANNEL

In a four-month period, HealthcareLink’s cost per application decreased from $25 to $12-$13 by using Indeed. “Indeed is the strongest performing channel on both conversion volume as well as effectiveness on CPA,” Verghios said. “The greatest strength of Indeed is that it’s just a really good product. The platform is very transparent and easy to use. You don’t have to spend that much time pulling on a lot of levers. With the help of the Client Services team, we are able to set it up to give us the results we needed.”

Click here for the full blog, or here for the case study.

How To Seed Your Content Online With Fast Results – Outbrain 101 Tutorial

According to the Content Marketing Institute, 93% of marketers are using content marketing in 2014.  They also go on to confirm that only 33% of these same marketers feel they are effective.

Why are the other two thirds not getting traction?

Creating great content is pointless, if it doesn’t reach the desired audience. 

Quite often the quickest and most effective way to distribute content is to use paid media. 

This is especially the case if you are a less established business, without organic website traffic or massive facebook or twitter followings. 

Using a paid content marketing distribution tool like Outbrain, is probably the quickest way to seed your content online with great results.

Outbrain Features and Tips:

Outbrain’s comprehensive reporting can show you the “publishers” and “sections”  your content has been distributed on.

Your content will be seeded in the “From Around the Web” section of amazing websites, like smh.com.au. Outbrain has the smarts to serve your content on contextually relevant sites, as well as sites relevant to the user based on their cookies and browsing activity.

Set your daily budget, bid price, and destination urls in the campaign settings section.

Trial different types of content, with engaging titles.

Ensure ‘geotargeting’ is set to a country, state, or city level. Geotargeting is used to control the geographic regions your content is targeted to. This can be as specific or as broad as you like – be careful with being too specific (City level) as it may be too narrow. You may need to write to an Outbrain account rep to achieve city specific geotargeting anyway, as it is sometimes a manual process on their end.

Remember, this traffic will show up under the “paid.outbrain” referrer in Google Analytics, so you will be able to see exactly how much ROI your paid content marketing campaign is driving for you.

Having a lead capture form or social share and follow buttons at the bottom of your content can be a great way to make the most of your paid content marketing traffic. 

Happy Seeding!

Internet Extinction

Turkey banned Twitter. Then they threatened Facebook and YouTube could be next. Their president proudly proclaimed “we eradicated Twitter”. 

Are we granted the internet? Or can we take it for granted?

The internet is a gift to humanity. Its made us infinitely more resourceful. Its the voice of the voiceless. Those who crave an alternate view now have a way to get it. Never in history have we had a mechanism to make the world such a smaller and bigger place at the same time. It’s touching everyone – much of the developing world has skipped desktop computers and graduated directly to smart phones.

But what can be said for citizens living in countries where the internet is heavily censored. 

No one can dispute that different populations need varying styles of government. Many would argue that the absence or censorship of the internet is a necessary evil in many scenarios. These governments may look at things like cyber-bulling, Occupy Wall Street, London riots, Wiki Leaks and breathe a sigh of relief that they have some control over the internet.

Much of the Western world would argue that the internet should always be free and uncensored. This is because the internet just speeds up the inevitable. It was inevitable in Egypt that Hosni Mubarak’s government would be toppled, despite his attempts to pull Egypt from the internet gateway prior to his ousting. We saw much of the same elsewhere in the Arab spring, with Twitter and Facebook playing a key role. Turkey’s prime Minister Recep Tayyip Erdogan banned Twitter while he navigated through a corruption enquiry uncomfortably close to the next Turkish election. It was met by fierce opposition throughout Turkey, even from people as close to Erdogan as Turkey’s President. 

All this happens in the backdrop of Barack Obama signing over control of domain names to a global consortium, that includes censorship heavy countries like China.

Michelle Obama and her daughters recently braved smog to scale the Great Wall of China. China’s “Great Firewall” is the real wall much of corporate America’s powerhouses like Microsoft, Google and Facebook are trying to scale. I think its a useful metaphor for the unknown challenges the West will face as the internet approaches its half century. 

Over decades, dwindling natural resources can make even good governments do bad things. There’s no telling how governments could react when products like bitcoin may eventually threaten monetary systems and create side economies.

WILL THE INTERNET ALWAYS BE “PRIVATE”, FREE AND ACCESSIBLE 24/7?

Let us know in the comment section below. 

Google Search April Fools Prank – Google Adbirds!

Google strikes again in 2014 with a hilarious April Fool’s prank. 

When optimising our Adwords accounts this morning we were shown a strange notification:

Investigating the Adbirds notification a little further, we quickly found you can choose your own bird and “let it fly” !

Nice clean fun in 2014. In 2007 Google announced Google TiSP (short for Toilet Internet Service Provider). It was a fictitious free broadband service supposedly released by Google.

What was your favorite Google April Fools Day prank

Tell us in the comments below.

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