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App Companies, Ignore TikTok Ads App Install Campaigns To Your Peril!

Have you used yet?

Nimbull’s amazing Social Shopping App client is killing it with #TikTokAds this Christmas – Driving thousand of visitors to Google Play for downloading at 14 c AVG CPC! TikTok Ads are a great compliment to your Google App Install or Apple Ads campaigns.

TikTok is a destination for creating and discovering fun, catchy, short-form mobile videos.

You can dynamically create ads which will be tried with all the different titles you create and serve the best ones more often. Stick to very short videos that look like real TikToks!

As a digital marketing agency, it is important to recognize the value of TikTok Ads for app install campaigns. With TikTok Ads, app companies can reach their target audience and drive users to install an app from the App Store or Google Play.

 To create a TikTok Ads App Install Campaign, the first step is:

Set up a TikTok Ads account: To create a TikTok Ads campaign, you first need to set up a TikTok Ads account. Go to the TikTok Ads website, sign up, and complete the setup process.

Define your target audience: Determine the demographics, interests, and behaviors of your target audience and use the targeting options available in TikTok Ads to reach them.

 Choose your ad format: TikTok Ads offers several ad formats, including In-Feed, Branded Effects, and Branded Hashtag Challenges. Choose the format that aligns with your advertising goals and resonates with your target audience.

Create your ad: Create a short, eye-catching video ad that showcases your app and its unique features. Make sure to include a clear call to action, such as “Download now”, to encourage users to install your app.

 Set your budget and bid: Determine how much you’re willing to spend on your campaign and set a daily or lifetime budget. Set your bid, or the amount you’re willing to pay for each impression, installation, or engagement.

Launch your campaign: Once you’ve completed these steps, you can launch your TikTok Ads App Install campaign. TikTok Ads uses machine learning to optimize your campaign for the best results, so you can expect to see results quickly.

To track the performance of your TikTok Ads App Install campaign, you’ll need to use the following tools:

TikTok Ads Dashboard: The TikTok Ads Dashboard provides detailed insights into your campaign’s performance, including impressions, clicks, installs, and conversion rates.

Google Analytics: Integrating your TikTok Ads campaign with Google Analytics allows you to track user behaviour on your app and understand how your campaign is driving installs and engagement.

 Mobile App Tracking (MAT) Tools: MAT tools, such as AppsFlyer, adjust, and Kochava, provide detailed insights into the performance of your app and how users are engaging with it.

How does Targeting Work in TikTok?

Audience: Custom Audiences or Lookalike Audiences can be set up in Audience section to define the target group for your ad.

Location: Target ads to people based on location, including country, regions, or state, next level geographic target.

Age: Target ads to people at all ages or within a specific age range. There are currently 6 age groups to choose from, “13-17; 18-24; 25-34; 35- 44; 45-54; 55 + Create an Ad Group.

Language: Target ads to people of all languages or certain languages. English, Japanese, Korean, Chinese Traditional, Hindi, Malay, Portuguese, Russian, Thai, Vietnamese, Gujarati, Marathi, Kannada, Bengali, Oria, Tamil, Malaya, Punjabi, French, German, Italian, Spanish, Turkish, Arabic, Indonesian, Assam, Haryana, Rajasthan, Bihar.

Interests: Target ads to people by interests. Education, Baby Products, Beauty & Skin Care, Travel, Pets, Clothing & Accessories, News & Media, Games, Food, Outdoor Sports. Among these, News & Media supports subcategories such as anime, movies, etc.


What Placements can I have on TikTok?

Supports automatic placement or manual placement.

Automatic placements: The system will automatically choose the appropriate target audience and ad creative placement on “TikTok, TopBuzz/BuzzVideo/NewsRepublic and Vigo.”

Manual placements: You can manually select one or more ad placements from “TikTok, TopBuzz/BuzzVideo/NewsRepublic and Vigo.”

Best practice would be to choose TikTok only, and consider a trial of the other channels in future months.

TikTok Ads App Install campaigns are an effective way to drive installs and increase user engagement for your app. By following the steps outlined above, and using the tools available, you can effectively track the performance of your campaigns and make data-driven decisions to optimize your advertising strategy.

Need help setting up TikTok Ads? Nimbull is an official TikTok partner agency with our own TikTok rep, so get in touch today!