Option 1:
Use an agency to produce an audit that will outline every opportunity and issue. This will assess over 50 individual factors. It will also give you a way to project manage implementation, and leverage all your other digital channels e.g content produced for social media.
Option 2:
Do it yourself SEO. If you are DIY, then at least touch upon the top 5 things to do in each of the core areas – content, technical, connections, devices etc
Using a great tool like WEBCEO, MOZ or Advanced Web Ranking can give you a head start here.
Using a free tool like feedthebot.com, Google Page Insights or Open SEO Stats can give you some great thought starters also.
About Michael Verghios
Michael is a Director at Nimbull, a Digital Marketing Agency that “modestly” proclaims: