Don’t let the kebab shop name fool you, Alibaba is one of the biggest businesses in the world.
The China giant has gone south for the winter, finally launching in Australia.
Ebay and Amazon, look out.
Advertisers will be itching to get amongst the 120 million people shopping on Alibaba sites every day, including Taobao and Tmall.
Paid advertising on Alibaba in Australia does exist. The process is similar to Google’s AdWords.
Other than keyword driven ads, there are display opportunities e.g. sections in the homepage which have big pictures of product information and discounts. You need to be a Taobao merchant to buy ads.
With Taobao being China’s second biggest internet player (after Baidu), strong adoption in Australia is a very good possibility.
Ask Nimbull about how you can get in early and make the most of any early adopter advantage in Australia.
