“In my capacity as Group Marketing Manager for DOMA, we constantly meet a wide variety of digital developers and specialists. In recent years as the Group has expanded, we were seeking a highly capable and efficient analytics team to oversee all Google and social media metrics for our hotels and residential properties. We had noted a number of groups seeking our work, but there were none that met the demands.
Upon engagement, Nimbull quickly established a dashboard of clear metrics, and more than doubled our conversions within a few quarters. With succession across various divisions of the company, we look forward to working with Nimbull in 2020 and beyond.”
— Martina Males Group Marketing Manager, DOMA Group.
The Challenge
In the words of the client, Martina Males:
“In my capacity as Group Marketing Manager for DOMA, we constantly meet a wide variety of digital developers and specialists. In recent years as the Group has expanded, we were seeking a highly capable and efficient analytics team to oversee all Google and social media metrics for our hotels, food and beverage outlets and residential properties.”
The Solution
Use a multi-platform strategy to engage the consumer via Google Ads, Linkedin Ads, Outbrain Ads, Programmatic Display, TikTok Ads & Meta Ads. Focus on ROAS to drive profitability through direct bookings and compete with online travel agents (OTAs).
The Results
Upon engagement, Nimbull quickly established a dashboard of clear metrics, and more than doubled conversions within a few quarters.
