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Boosting Donations for Heartbeat of Football

“Our charity Heartbeat of Football Foundation recently engaged Nimbull for our #MakeitRed national awareness campaign for heart disease and research. They delivered in spades and exceeded expectations driving social engagement, new connections and donations. Highly recommend them for digital campaigns where you expect results and practical/no nonsense solutions.”

Angelo M Tilocca, Director & Partnerships, Heartbeat of Football Foundation Limited.

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Goal: Heartbeat of Football (HoF), a not-for-profit organisation founded by media personality Andrew Paschalidis, who is also the CEO, aims to promote healthy hearts in sports. HoF seeks to generate awareness, educate players, participants, and the community, and take preventive measures to minimise health risks through simple screening checks. Additionally, HoF ensures that sporting fields across Australia are equipped with “rescue-ready” defibrillators to act swiftly in emergencies.

Channel: Meta Ads (Facebook / Instagram).

Results: Our Meta Ads campaign for Heartbeat of Football delivered outstanding results, generating donations, sign-ups, and email clicks, significantly boosting support for their mission. They also have a Google Grant account, which wasn’t spending, but when Nimbull took over, we managed to spend around $800 in just one month, maximising its potential. Our Make It Red campaign achieved impressive awareness within a $1k budget, with the ad displayed over 81,000 times.

This exceptional performance highlights our commitment to delivering impactful and effective campaigns for our clients.

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