The Digital Marketing industry thrives on automating processes that were once manual (Do you remember writing your schedules in your little black diary like Mad Men? Yeah, us neither!). Naturally, we gravitate towards tools and software that makes our lives easier.
In this article we share the top tools that we find useful in our everyday lives as Digital Marketers.
Do you want to make an infographic analysing whether Kanye West or Kim Kardashian is more popular? Or whether Kim Kardashian really did break the Internet? Google Trends provides all the data you need, and more.
(Spoiler: Kim gets more web traffic than Kanye. And no, she didn’t actually break the Internet.)
2. Bing’s In Market Customer Support
Bing not only provides an excellent search engine – They show love, the world needs more love! Especially when you are in the process of taking multiple campaigns to market and need a little support. Bing’s customer support makes our lives a whole lot easier.
3. Hootsuite
Who’s really gonna’ post social updates one at a time, in real-time?
Hootsuite is a social media management system developed in 2008. The dashboard allows you to schedule posts across all social channels from one place, monitor conversions and account activity as well as provide in depth analytics reports to optimise your accounts.
4. SEO Toolsets
Here are some great SEO tools that we use to help our clients top the organic search results. SEO optimisation is something that often takes quite a bit of time – with the help of these three tools, conquering search engine results organically becomes so much easier.
Moz – Dominate inbound marketing.
Advanced Webranking – Audit your account and develop data-driven insights on all your SEO benefits.
WebCEO – Perform keyword research for your account, competitor research and rank tracking all in one place.
5. Open SEO Stats – Web browser toolbar plugin
Instantly access the most important SEO stats from your web browser from just a click of a button. Open SEO Stats provides traffic ranking data, back links, indexed pages, social information and WhoIS hosting data all in one place.
6. Trello
Trello is a flexible and visual way to organise ideas. It’s a great way to brainstorm and perform strategy sessions. If you’re someone that prefers to visualise an idea this tool is the perfect solution.
7. Ghostery
Ghostery shows you the invisible side of the web – Do you want to verify that your conversion pixels are on the correct pages of your website? Ensure that AdRoll has been setup? Simply download Ghostery and get all the information you need to debug those damn tags!
What’s really going on with your website? Develop key insights and reports based on your website data – Traffic stats, remarketing, segmentation, demographics, traffic sources and more.
9. UltraEdit
A nuts and bolts text editor that can process and manipulate volumes of text data, keep track of meeting notes and day to day account details. Because Excel and Word are just plain clunky.
10. Social Mention
Track social chatter about a particular brand, product, or campaign. Generate ‘real-time’ buzz of trending topics.
11. Canva
Design anything. Publish anywhere.
Canva includes design presentations, social media graphics, and more with thousands of beautiful layouts.
12. Lumen5
It’s more important than ever to create “thumb stopping” videos in this mobile and social world. Lumen5 enables your team to quickly create impressive promo videos, even without any design experience. It is a great tool for those already used to creating rapid response formats in tools like canva.com but want to strengthen their offering on the video side with a strong selection of stock videos and templates to choose from. Alternatives include Renderforest.com and promo.com.
13. Google Alerts
Google Alerts is a content change detection and notification service, offered by Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.
14. Google Analytics
Google Analytics can be used to understand all site side trends related to your website. This includes all traffic sources, user behavior like time on site and user demographics like age and gender.
15. Facebook Page Insights
Page Insights is an analytical tool provided by Facebook to understand what type of audience is interacting with your Facebook Page. It helps in visualizing the data across various segments like gender, age, countries, language and many more.
It helps us in tracking various events that happen on the website like clicking the button, starting a chat, filling a form, page scroll, call tracking and many more. You can achieve this using Google Analytics, Google Ads Manager or Google Tags Manager.
17. Google Sheets
Google Sheets helps you to create task trackers, social calendars, project plans and a lot more in an easy to understand tabular format.
18. Shopify
Shopify is an online commerce program devoted to optimizing the e-commerce experience for both sellers and their customers, offering a strong and easy-to-use system that is constantly evolving to remain at the forefront of an ever-changing industry.
Google Merchant Center (GMC) helps you to integrate Google Shopping with your e-commerce store.
Google Ads manager is a one-stop place for managing all your google ad campaigns and provides you tons of metrics for analysis on how your campaigns are performing.
21. Keyword Planner
Keyword Planner allows you to search keywords you want to use in your website and Google Ads, efficiently and effectively. It even allows us to analyze the keywords our competitors are using.
Facebook Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run and tracking how well your campaigns are performing.
23. Outbrain
Outbrain is a tool that allows you to target a particular behavior, interest and promote your blog post on other pieces of content in order to attract readers from other blogs. The platform displays a widget with a list of recommended articles below every post on the sites that use it.
24. Unsplash
Unsplash is a photo discovery platform for free to use, high-definition photos.
25. Pexels
Pexels is a free stock photo and video website and app that helps designers, bloggers, and everyone who is looking for visuals to find great photos and videos that can be downloaded and used for free.
26. Renderforest
RenderForest helps you create stunning animations completely free along with some paid services available as well.
27. MailChimp
MailChimp is an email marketing platform that helps you manage and talk to your clients, customers, and other interested parties at regular intervals or after particular events.
28. Okendo
Okendo is a Shopify based app and it helps in building social proof by collecting reviews from the customers using email sequences as a channel. It also enables you to setup FAQs on your website.
29. OzBargain
OzBargain is a huge online community that helps you get tons of offers and deals on various products from which you can find, ones relevant to you and leverage the discounts.
30. Afterpay
Afterpay is a payment gateway that helps in getting payments securely. It also has a merchant store available as an option on the portal.
31. Page Insights
Google PageSpeed Insights is Google’s page speed checking tool. It provides some useful insights into what to improve to make your website faster.
32. Stripe
Stripe is a payment processor. It is safe and secure, it operates in 32 countries and it accepts payments using various mediums like credit/debit cards, apple pay, recurring (subscription) payments and a lot more.
33. PayPal
PayPal is a universally used online payment system that allows the user to send and receive money from one account to another across the world. It’s the most trusted and wildly used payment processing platform in the world.
34. VEED.IO
VEED makes video editing simple. Create videos with a single click. Add subtitles, transcribe audio and more.
