Introduction to Figma Make
Figma Make is a groundbreaking AI-powered tool integrated directly into the Figma ecosystem, representing a significant leap forward in AI for Design and Prototyping. It empowers designers, developers, and product teams to transform text prompts, static designs, and even rough ideas into fully functional and interactive prototypes. By leveraging advanced AI models, Figma Make dramatically accelerates the initial phases of product development, allowing for rapid exploration and iteration of concepts without writing a single line of code.
Competitor Comparison
While Figma is a dominant force in UI/UX design, the AI-assisted space is becoming increasingly competitive. Here’s how Figma Make stacks up against three key competitors:
Competitor |
Key Difference |
Primary Users |
Framer AI |
More focused on producing live, production-ready websites with integrated hosting and CMS capabilities. | Web designers, freelancers, and marketers need to build and launch w |
Uizard |
Built for simplicity and speed, targeting non-designers for rapid ideation from sketches or prompts. | Startup founders, product managers, and consultants need to visualise ideas quickly. |
Adobe XD |
No longer in active development, and lacks cutting-edge AI features and the vibrant community of Figma. | Legacy users and teams are heavily invested in the Adobe Creative Cloud suite. |
Pricing & User Base
- Pricing: At the time of writing, Figma Make is available only on full seats on Professional Plans, starting at approximately USD $16/mo.
- User Base: Figma has a massive and rapidly growing user base, exceeding 10 million users as of early 2025, making it the industry standard for UI/UX design.
Difficulty Level
Figma Make is categorised as Easy to Medium to learn. While the prompt-based interface is incredibly simple to start with, unlocking its full potential to create complex and refined prototypes requires a good understanding of design principles and the core Figma application.
Example Case:
To understand the power of Figma Make, consider a common design scenario. Imagine a design team that wants to design a high-fidelity mockup for a website.
Instead of spending hours coding a prototype, the team could paste the static Figma design into Figma Make and use a simple, conversational prompt like: “Make my home page functional and add some temporary mockup content.”
This process allows a team to interact with their design instantly, validate the feel of the animations, and gather meaningful feedback, saving invaluable design and development time.
Pros and Cons
Pros
Incredible Speed: Go from a simple idea or static design to an interactive prototype in minutes.
Seamless Integration: Works directly within Figma, allowing you to use existing components and design systems.
Fosters Creativity: Lowers the barrier to experimentation, making it easy to try out multiple design directions.
Improves Collaboration: Allows non-designers (like product managers or marketers) to contribute to the design process using plain language.
Cons
- Code is for Prototyping: The generated code is not intended for production use and requires significant refactoring by a developer.
- Web-Focused: Currently optimised for generating web-based designs and may not be ideal for complex native mobile app interfaces.
Integrations and Compatibility
As part of the Figma platform, Figma Make benefits from Figma’s extensive integrations. You can pull in components and styles from your existing Figma libraries. While the generated prototype itself doesn’t directly integrate with tools like Shopify or WordPress, the underlying Figma designs can be used in developer handoff tools and workflows that connect with virtually any tech stack.
Figma Make is revolutionising the way we think about design and prototyping. It’s a powerful testament to how AI can augment creativity and efficiency.
If you want to explore how AI can accelerate your growth, consider joining a Nimbull AI Training Day or reach out for personalised AI Consulting services.