Buy Ads That Look Native Within Popular Video Games
Native Gaming Ads
Native Gaming Ads allow an advertiser to occupy real world space inside a video game e.g a billboard on the side of a field in FIFA 2021, or a shopfront as a first person shooter gamer walks through a dangerous city in Far Cry.
WHAT ARE NATIVE GAMING ADS?
They are not banner ads that pop up over the bottom of a game like Candy Crush, which are a little notorious for not working too well. They are far more native and therefore very effective when deployed over time to the right audience.
WHY NATIVE GAMING ADS?
Gaming is now the most utilised digital entertainment activity, outpacing network TV and Netflix for the most weekly hours consumed.
Native Gaming ads are still relatively nascent. Your competition is probably not using them effectively, YET.
HOW CAN I BUY NATIVE GAMING ADS?
The game developers reserve space in their game for Ads inventory. As an example, if they are using “unreal engine”, while they are developing, they can take an object in the game, like a shopfront, and literally make it an ad space.
Because of issues like framerates and resolution, the editorial requirements for native gaming ads are quite high. A digital agency like Nimbull can create the ads for you, after you supply key assets like logos. Also, depending on which particular games and audiences you are looking for, they will traffic, optimise and report on performance.
Game genres you can select from include:
- Action
- Adventure
- Casual
- Indie
- Racing
- Role Playing
- Shooter
- Simulation
- Sports
- Strategy
Contact Nimbull to discuss Native Video Game Ads today.
