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The Ultimate eCommerce Checklist

eCommerce is definitely one of the most dynamic forms of business you could ever pursue. The tactics of just 2 years ago could be considered archaic today. Quite often, strategies you may flippantly trial could turn into mainstay revenue earners (think ZipPay, Ozbargain, “name your price” functionality and more). This hunger and willingness to trial various channels is often the difference between a thriving eCommerce store and one just chasing the scraps that escaped your leading competitors.

We’ll cover the ultimate eCommerce checklist below. Check back regularly for updates on the hottest eCommerce trends.

Understanding Your Audience & Market Trends

1) Google Trends

Google Trends is a tool by Google that analyses the popularity of top search queries in Google Search across various regions and languages. It uses graphs to compare the search volume of different queries over time. Google Trends also allows the user to compare the relative search volume of searches between two or more terms. Discover trending products, regions and seasonality for your eCommerce store!

Google Trends AU.png

2) Social Listening – Google Alerts

Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. Monitor the web for interesting new content. You can get emails when new results for a topic show up in Google Search. For example, you can get info about competitors, news, products, or mentions of your name. There’s no better way to get the jump on industry developments before your competitors do. Google alert.jpg

3) Demographics – Engagement using Google Analytics & Facebook Page insights

Demographics Insights will help you to analyse the user behaviour on your website. There are many options inside Facebook and Google Analytics to see insights like age ranges, genders, likes, engagement, reach, location, device, etc to boost the Organic Social Media and Paid Ads. An example use case is: This tool will quickly told a Nimbull client that males between 25 and 35 spend the most money and the most “time on site”. We quickly tailored our tone, language and promotions to this key demographic on the Shopify website and paid advertising. Insights.jpg

4) Building a Reporting Framework

Design and Build: Develop a unified structure that incorporates targeted data extracts, key metrics, thoughtfully designed templates, and user-friendly deliverables. Create Monthly Deep Dive reporting & Project Plans. The most pivotal piece is Conversion Tracking – use GA goals and UTMs so you can understand the true source of all sales, and which channels desperately need some TLC.

Launching a store

5) Choosing Web Platforms

Choosing the right website platform for your eCommerce business can be confusing. With so many different options available, it can be hard to know the right one to choose for your business. You can compare them all and check which platform you should choose for your business. The most eCommerce platforms are Shopify, Magento, Neto, Woocommerce and BigCommerce. Shopify is absolutely amazing overall, and Magento is great if you have deep pockets and want infinite customisation. For more basic needs where not many products are sold, use WordPress, Squarespace, Weebly & Wix (where eCommerce is more of a bolt on). Web platforms.jpg

6) Domain Names

Choose one that is short and can’t be misspelt. Use a .com.au if you are only selling to Aussies. There are dozens of domain name providers with Godaddy, Crazy Domains and Netregistry being among the safest.

7) Web Hosting

Some of the best Hosting Services for new websites are Godaddy, Bluehost, HostGator Cloud, Hostinger, GreenGeeks, DreamHost, SiteGround, etc. But most platforms like Shopify will do it for free!

Paid Search

8) Google Search Ads – Especially Google Shopping!

Google offers paid advertisements which is known as PPC (Pay Per Click) that appear in search results on google.com, google.com.au and its partner websites. In addition to the regular paid search ads that appear at the top and bottom of the search engine, Google Shopping is a standout tool for eCommerce marketers. In 90% of cases it will be the highest paid media ROI channel. Google Shopping is powered by the Google Merchant Center. GS.jpg

9) Notable mention – BING

The next most popular search advertisement platform is Bing Ads. It’s about 14% of the Aussie market but varies from country to country.

Web Analytics

Do you actually know whats going on on your website? Take a look over years of data or in real time!

10) Google Analytics

A must have if you want to know whats going on with your store. There’s no faster way to understand the source and behaviour of your customers. It’s free and will give you 90% of the functionality you need. Advanced or enterprise level marketers may consider Adobe Analytics. GA.jpg

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0 Comments

  • Winnie Hynn
    Posted June 1, 2020 at 12:06 am

    How many students in each one day eCommerce master class?

    • Michael Verghios
      Posted June 1, 2020 at 1:49 am

      It’s usually max 3, to ensure really high tutor attention and to customise it to your industry. We want people to ask all their questions and leave the day with all the knowledge possible, saving them YEARS of discovery, trial and error.

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