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Use “Answer The Public” To Increase Conversions & SEO Traffic

Keyword research is one of the most important activities when it comes to SEM and SEO.

Using the right keywords, you can tap into what your potential customers are searching for and direct them to your page through your ads and content. From there, you can guide prospects down the sales funnel and later convert them.

There are a lot of tools in the market like Keyword Planner, SEMRush, Keywords Anywhere, AHref etc, which provide keyword research functionality. The main focus of all these tools is on search volume, competition levels, bids etc.

There is one more very effective and creative way of doing the keyword research i.e by entering the conversation already happening in the consumer’s mind. We can do this by finding the questions people are already searching for on various search engines and to achieve this you have an amazing tool available, called Answer The Public. The collection of all these queries has only been amplified by the introduction of Google Nest Smart devices, where users are constantly using voice commands to ask Google questions.

Answer The Public

At AnswerThePublic, you type in your keyword or search phrase and the tool generates a diagram of related searches. Depending on your search term, you can get hundreds of results that give you direct insight into what your audience is thinking, the kind of questions they’re asking, and the hot-button issues they’re struggling with. And once you know their questions and issues, you can use them as a way to connect.

It’s an absolute goldmine of data for the modern-day marketer and perhaps one of the best but most underutilised sources of research for the questions that plague today’s markets. Read on to learn how to get the best out of this tool.

Let’s use ‘buy apartment’ as an example. If we start to search for ‘buy apartment’, this tool spits out all the questions people are having related to this query:

Screen Shot 2021-03-22 at 9.50.26 AM.png We can also get this data in the list format:Screen Shot 2021-03-22 at 9.51.54 AM.png These are the questions most prospects have when thinking about buying an apartment. You can now use these questions in your Google and Facebook Ad copy, blog content, landing pages and also use them as keywords. Doing this simple yet highly effective step would help you in increasing your Google Ad Conversions and also help in improving SEO as well. To learn more about the amazing and ROI driving Digital Marketing tools that we use at Nimbull, please visit our blog: 34 Digital Marketing Tools We Love

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